Beauty brands around the world are constantly embracing new trends to keep up – and more often than not, customers are left in a whirlwind of products they don’t truly understand.
Recently, 24 Karat Gold has made its way into many popular formulations from serums and creams to hair products and more. So what is 24K Gold and how does it benefit skin?
WHY IS 24K GOLD USED IN SKINCARE?
Gold exhibits qualities unlike any other metals on earth.
It’s incredibly less reactive than other metals, and naturally resists oxidation, moisture and acidic conditions. Another fascinating aspect of gold is its malleability. A single gram of gold can be flattened to a full square meter in size – meaning – a little goes a LONG way.
For your skin, gold can provide powerful antioxidant support and encourage cellular regeneration while lessening the effects of collagen degradation. Simply put, it helps skin maintain and improve elasticity while encouraging natural collagen production.
BENEFITS OF 24K GOLD
#1 Say goodbye to those wrinkles and fine lines
Can’t get rid of those stubborn lines? Using gold in your skincare routine activates your basal skin cells, improving skin elasticity and smoothing out all those unwanted signs of mature skin as well as preventively anti-aging on younger skin. Egyptian queens Nefertiti and Cleopatra are believed to have worn gold leaf masks while sleeping – no wonder they were renowned for their eternal beauty!
#2 Kick those skin cells into gear
Gold is full of beneficial ions that stimulate the cells, nerves and veins under the skin to improve blood circulation. This leads to increased metabolism of skin cells, creating a faster turnover rate to brand, new healthy cells for that youthful glowing skin!
#3 Inflammation can be treated
Gold skincare products can help soothe inflamed skin, as the antioxidant holds anti-bacterial and anti-inflammation properties to soothe and aid the penetration of oxygen into the skin. It is a popular ingredient in treatments for skin inflammatory conditions like Psoriasis, Eczema, and Rosacea. In fact, there’s an old wives tale where if you had an irritated eye and wore a gold ring, you’d bring your hand to your eye and it would bring relief!
#4 Bring brightness back to dull skin
Whether you have a poor sleep schedule, over-work or are under pressure, your skin absorbs all this stress, often leading to lacklustre skin. 24K gold is a popular remedy, as the improved blood circulation brightens and evens skin tone, reducing the appearance of shadows and unwanted pigmentation.
#5 Protect your skin in harsh environments
Since gold is an antioxidant, it has the ability to protect vulnerable skin from free radicals and sun damage. The refreshing hydration from 24K gold products provides a barrier in harsh conditions that may dry out the skin such as windy, cold weather or polluted city environments. With 24K gold, you can protect your skin with ultra-hydration against harmful environments.
#6 Gold stimulates skin for that gorgeous, healthy glow
Not only does 24k gold bring brightness back to dull skin, but it’s also popular for its hydrating effect, helping to balance moisture for a stunning, natural glow! Adding the perfect amount of sheen, the tiny gold flakes that melt into your skin when massaged lightly leave a gorgeous radiance under makeup or on its own!
24 karat gold is also known to be a good conduit, and in this sense, when combined with peptides, hyaluronic acid and other anti-aging ingredients, gold infusion helps these anti-aging ingredients to penetrate deeper into the layers of the skin, making these ingredients even more effective.
So, at the end of the day, if you want to make sure you’re getting the most out of your skincare product’s ingredients, be sure to mix it with gold dust. And if you’re looking for anti-aging care that’s both luxurious AND effective, don’t miss our 24K Gold Collection, where you’ll find the must-have products to treat all skin types, including sensitive skin!
HOW TO USE 24K GOLD SERUM
24K Gold Is Just What You Need To Add Luxury To Your Beauty Routine.
GIFT MOROCCO offers to you a range of products for face with real 24K gold to inspire balance and a natural glow in all skin types.
Get more information on how and where to buy 24K Gold products by contacting us.